Disney expands Instagram advertising after stopping ads on X

Disney has boosted their ad spend on Meta's Instagram by up to 40% following the suspension of advertisements on X due to reports of antisemitism, according to Reuters.

Disney expands Instagram advertising after stopping ads on X
A study conducted by Sensor Tower also highlights other advertisers who are shifting their spending away from X which belongs to Elon Musk. Comcast is increasing Instagram expenditure by six%, while Paramount has increased its Snapchat spending due to.

The backlash started after Musk has been accused of antisemitism in his reaction to an Tweet that criticized Western Jewish communities. Musk has denied allegations of antisemitism. He even went so that he has filed a lawsuit against Media Matters, a left-leaning monitor.

When advertisers began to reduce their advertising budgets, Musk lost his cool during an interview with the New York Times DealBook Summit interview. Tesla's CEO Tesla stated, "If somebody's gonna try to blackmail me using advertising and money, why not blackmail me? Don't bother yourself."

Linda Yaccarino, the social media platform's chief executive, is experiencing pressure. In a blog post about X on Wednesday, she wrote: "And here's my perspective regarding marketing: X is standing at an amazing and unique crossroads of Free Speech and Main Street -- as well as it's the X community is strong and ready to welcome you. To our partners who are committed to our work that is meaningful, thank you."

X has become unpopular with advertisers.
In an interview with Reuters, Felipe Thomaz, associate professor of marketing at the University of Oxford said "Brands are aware of these choices and any safety issues will be addressed with the re-allocation of funds away from problematic platforms."

The owner of the business who is entrepreneurial X apologized for any alleged antisemitism he may have committed, however, these latest reports suggest that advertisers are unlikely be willing to grant him benefit of the doubt.

Robert Iger, CEO of Disney has stated at the same time that the ongoing relationship with Disney as well as X "was certainly not a good relationship for our company."

Lou Paskalis, founder of the marketing consulting firm AJL Advisory, said that Musk's rant was the "closing page" for a variety of brands and their advertisements on X. "They're not likely to forget it," he stated.